Aunt Jemima’s new name, Pearl Milling Company, has faced backlash online from users for sounding more like “gravel mining company” or “a James Bond villain.”

Twitter users quickly shared their feelings on the matter, with some threatening to switch to its competitors, Mrs. Butterworth’s or Log Cabin, because of the new name.

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Photo Credit: New York Post

Photo Credit: New York Post

Another person wrote that the Pearl Milling Company sounded like “something owned by a James Bond Villain.”

Another person commented: “Pearl Milling Company? Sounds like a generic house brand for Dollar General.”

Photo Credit: New York Post

Photo Credit: New York Post

“Sadly I would never recognize it and will probably go to Log Cabin,” one person wrote.

“They really changed the name of Aunt Jemima syrup to Pearl Milling Company?! Like they really couldn’t think of a better name than that?! I’m sticking with Mrs. Butterworth’s from now on bc she thicc & rich, also doesn’t have a dumbass name,” another person commented.

Photo Credit: New York Post

Photo Credit: New York Post

The logo was created based on the 19th century “mammy” minstrel character – a black woman content to serve her white masters.

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